Successful Cross-border Cooperation Marketing Case Analysis Of Golf

BLOGS

Successful Cross-border Cooperation Marketing Case Analysis Of Golf

March 7, 2025

In the vast territory of sports marketing, golf is like a shining pearl. With its inherent high-end temperament, profound historical and cultural heritage and unique competitive charm. It has become a popular object for many brands to compete for cross-border cooperation.

In today’s competitive and diversified market environment, brands in different fields work hand in hand with Golf. It has not only brought unprecedented development opportunities for golf, but also greatly expanded the market influence of golf. It also creates unique and potential marketing opportunities for cooperative brands, and achieves a good situation of mutual benefit and win-win.

Next, let’s delve into a series of representative and successful cross-border golf cooperation marketing cases. Explore the multi-dimensional, deep and far-reaching impact of these cooperation on the development of golf in an all-round way.

The cooperation between China Wine Cellar 1573 and the WCGC (World Corporate Golf Challenge) is an industry example of cross-border cooperation. The cooperation between the two sides is a feast that spans time and culture.

Since the National Cellar 1573 and WCGC opened the WCGC China Tournament for the first time in 2017. This journey of cooperation has gone through eight spring and autumn, and it is more and more shining in the precipitation of years.

In 2024, the National grass 1573 WCGC Global Finals and Sports Legends Cup will be held in the picturesque Haikou Mission Hills. It will attract 35 elite teams from 30 countries on 5 continents. They sweat on the course, show their style, and bring a wonderful golf duel to the audience.

The WCGC is a highly influential international event with a large and active membership network. Its members cover more than 50 countries around the world, and more than 15,000 participating companies actively participate in it, radiating more than 10 million entrepreneur friends.

Guojiao 1573 cleverly uses this international top platform to accurately reach high-end people. National cellar 1573 has more than 400 years of uninterrupted brewing of the national treasure cellar group, behind its unique brewing process and mellow taste, carrying a long history and culture.

During the event, National Cellar 1573 held various tasting activities and cultural exhibitions. The brand’s long-standing culture and excellent quality are unreservedly transmitted to the target audience from all over the world.

This not only strongly strengthens the brand recognition of National Cellar 1573 in the international market. Also let more people have a deep understanding of the broad and profound Chinese liquor culture.

At the same time, the addition of Guochao 1573 has also added a unique and rich cultural flavor to the golf event. The original simple sports arena has become a diversified exchange activity integrating sports, culture and social interaction.

Players and spectators from different countries and regions enjoy the passion and challenge that golf brings. You can also taste the mellow aroma of fruit cellar 1573 and feel the unique charm of traditional Chinese culture. Promote the exchange and integration between different cultures.

Shaanxi Xifuxiang Company held “Xifuxiang 15 years Xifeng Cup” Shaanxi Provincial Golf (amateur) ranking tournament also achieved remarkable results, unique in the field of regional golf events.

The tournament has been successfully held for eight consecutive times, and each time has attracted many golf enthusiasts from Shaanxi Province and even the surrounding areas to come to watch the tournament. It has become an important event that local golf lovers look forward to every year. It has formed a strong brand influence in the region.

Through careful planning and continuous investment. The success of Xifuxiang opened up an effective path for the continuous penetration and deepening of the brand awareness of Xifuxiang wine in the middle and high-end consumer groups in the past 15 years and 6 years.

In the event organization, Xifuxiang company constantly innovates and improves the event rules and services. Invite a professional referee team to ensure the fairness of the competition and provide players with a quality competition experience.

At the same time, during the event, millions of valuable prizes were set up. Covering high-end ball sets, travel packages and Xifeng wine series products, etc., greatly stimulated the enthusiasm and competitive desire of players.

These generous prizes are not only recognition and encouragement for the skill of the players. It is also an important link between brands and consumers to establish emotional connection.

Through the wide dissemination of the event and the word of mouth of the players, the 15-year old and 6-year old Xifeng wine brand has deeply rooted in the golf course. It has won the love and trust of many consumers. It further consolidated its position in the middle and high-end liquor market.

As the full strategic partner and sole designated wine of the Captain’s Invitational 2023 Federal Greater Bay Area International Golf Championship. Kukkin stands out in golf events with its unique collaboration and innovative marketing approach.

Kuke Jinzun carries a series of high-end products “Yun 30” deeply into every link of the event. From the promotion before the game to the on-site display in the game, and then to the celebration after the game, Coolke gold bottles are everywhere, adding a different color to the event.

During the event, the Coolke Golden Bottle was not only carefully arranged in the prominent position of the arena.

Through exquisite display and professional explanation, to show the contestants and the audience a full range of the unique charm of Yun 30. Including its unique brewing process, mellow taste and stylish packaging design. We also set up a cool pub to create a relaxed and cozy social atmosphere.

In the Coolke Tavern, professional bartenders make special cocktails based on Coolke Golden Zunyun 30 on the spot, so that contestants can relax and enjoy the wine after the intense competition.

This unique experiential marketing approach breaks the traditional brand publicity model. Let consumers personally participate in it, deeply feel the brand culture and product charm, and effectively enhance the brand’s awareness and reputation among golf enthusiasts.

Through a partnership with the Captain’s Invitational Federal Greater Bay Area International Golf Championship. Coolke Golden Zun successfully opened up the high-end consumer market and enhanced the competitiveness of the brand in the high-end alcohol market.

The cooperation between wine and golf events has injected a new source of vitality into the event and endowed it with more rich and diversified cultural connotations.

Wine culture has a long history, which contains the taste, heritage and story. It is perfectly compatible with the elegant, high-end and social qualities advocated by golf. This integration not only adds a unique cultural charm to the event, making it stand out among many sports events.

More importantly, with the wide dissemination of the event, it has attracted more people with high consumption power and social influence to pay attention to golf. The addition of these groups has further enhanced the activity of golf in the high-end circle and promoted the development of golf in the high-end social field.

At the same time, the strong sponsorship of wine companies also provides more adequate financial support for the commercial operation of golf events. So that the event organizer can invest more resources in the event organization, venue maintenance, player service and so on.

Help the scale of the event continues to expand, the quality of the event continues to improve, and the influence continues to extend to a wider range of regions and people.

GOLF fashion brand FILA GOLF in collaboration with British luxury supercar McLAREN. Undoubtedly, it brings new ideas and inspiration to the field of cross-border marketing, which can be called a passionate collision of fashion and technology.

In the beautiful scenery of Wanning Shenzhou Golf Club, the two sides jointly held a cross-border pop-up feast with the theme of “Technology driven, full swing”. The feast attracted the attention of many fashion, sports and car enthusiasts, and became a hot topic.

At the event, the new season of FILA GOLF x McLAREN co-branded series super car technology POLO was released and instantly became the focus of the audience. The series cleverly combines the elegance of golf with the sense of technology, fashion and speed represented by McLAREN supercars.

Bold innovation in design, the use of advanced fabrics and processes. It not only has excellent athletic performance, which can meet the various needs of golfers in sports, but also integrates the fashion design details of ultra-running elements. Such as unique lines, dynamic color collocation and McLAREN’s iconic logo, give it a sense of fashion and trend.

With this unique design concept and excellent product quality, this series of products has attracted many fashion lovers and golfers.

In order to fully show the charm of the brand, a series of wonderful interactive extreme sports scenes were also carefully set up at the event site.

The helicopter jump program allows participants to experience the shock and excitement of overlooking the golf course and beautiful ocean views from high above. Feel the joy of free flight.

The Golf Experience area offers spectators the opportunity to swing for themselves. Let them experience the unique charm of golf under the guidance of professional coaches.

The sailing exhibition area shows the passion and vitality of sea sports. A stark contrast to the elegance of golf, but perfectly integrated in this cross-border feast.

Through these multi-dimensional interactive scenes, the product concept of a new generation of “golf circle super running equipment” is accurately exported to elite consumers. The successful expansion of the brand’s market boundaries has further enhanced the brand influence of FILA GOLF and McLAREN.

The cross-border cooperation between fashion and golf is like a timely rain. It has successfully broken the traditional and stereotyped impression of golf for a long time and injected a new sense of fashion and trend.

This innovative collaboration has attracted wide attention from the younger generation and fashion lovers who no longer see golf as a traditional sport only for middle-aged and elderly people. Instead, see it as a stylish, healthy, and vibrant way of life.

Through this cooperation, the audience of golf has been effectively broadened. More young people began to understand and participate in golf.

The launch of co-branded products has further enriched the variety of golf-related products. It meets the pursuit of fashion and quality of different consumers, and effectively promotes the vigorous development of the golf fashion industry.

The integration of these fashion elements has injected new vitality and fashion genes into golf. It has significantly improved the acceptance and love of golf among young people, and made golf full of new vitality and vitality in the new era.

BMW has a long history of cooperation with golf events and has always been steadfast in sponsoring various golf events. Among them, the BMW Masters has attracted much attention in the field of golf events and has become an important event in the golf industry.

BMW’s long-term investment in golf events not only reflects its love and support for golf, but also highlights its strategic vision of closely combining the brand with golf.

At the BMW Masters and other events, BMW has carefully created a very scientific and modern car display area. From luxury sedans to high-performance SUVs, BMW’s classic and latest models are widely displayed in the exhibition area. Each model showcases BMW’s manufacturing excellence and advanced technology.

Spectators and competitors can get a close look at the exterior design of these cars, with their smooth lines, exquisite details and unique brand identity. You can also enter the car to experience BMW’s comfortable driving environment, user-friendly interior design and advanced intelligent technology systems.

Such as intelligent driving assistance, multimedia interaction system, etc., personally feel the excellent performance and advanced technology of BMW cars.

At the same time, BMW also holds a series of colorful and diverse forms of automotive related interactive activities. The test Drive experience gives participants the opportunity to get behind the wheel of a BMW car and experience its powerful power, precise handling and excellent driving stability on a race track or designated road.

Automotive Knowledge Seminar invites professional automotive engineers and industry experts. Explain BMW’s history and culture, technological innovation, design concept and other knowledge to the audience and players, so that they can deeply understand the connotation and value of the BMW brand.

BMW will also hold an automotive culture exhibition at the event, showcasing classic BMW models and historical car exhibits. Review the development of BMW brand, and further enhance the brand’s cultural heritage and attractiveness.

Through these activities, BMW has closely linked and deeply integrated its brand with the high-end, quality life concept represented by golf.

It has not only greatly improved the brand’s popularity and reputation among golf enthusiasts, but also attracted the attention of many potential car consumers. The brand image has been strengthened and the market share has been steadily expanded.

The deep cooperation between automobile brands and golf events has further strengthened the high-end and quality brand image of golf. The car display area and a variety of interactive activities have greatly increased the enjoyment and interest of the event, bringing a new experience and feeling to the audience and competitors.

While watching the golf tournament, the audience can also enjoy the charm of luxury cars and participate in a variety of interesting interactive activities. The event is no longer limited to sports competition, but becomes a comprehensive activity integrating sports, culture, entertainment and consumption.

This diversified experience has attracted more viewers to the event, expanding the audience and influence of the event. At the same time, with the car brand’s strong communication power and extensive market influence. The popularity and influence of golf events has increased significantly.

BMW and other car brands through online and offline promotion, the wonderful moments of golf events and brand image to a wider range of people. It promotes awareness and recognition of golf at a wider societal level. It has attracted more people to participate in golf and promoted the popularity and development of golf.

CMB has deep cooperation with a number of high-end golf clubs. Both parties are committed to carefully customizing a series of exclusive golf rights and interests for CMB’s high-end credit card customers.

These benefits include preferential golf course reservations, free playing time, professional golf training courses, exclusive tournament eligibility, high-end golf equipment rental concessions and many other aspects. To provide customers with a comprehensive and personalized golf service experience.

Through this cooperation model, CMB has successfully attracted more high-end customers to apply for credit cards. Effectively enhance customer loyalty.

For high-end customers, these exclusive golf rights are not only a status symbol, but also an embodiment of a high-quality lifestyle. They can rely on the credit card of China Merchants Bank to enjoy convenient and preferential services at the high-end golf clubs in cooperation. Join like-minded friends on the golf course to expand the social circle and improve the quality of life.

At the same time, China Merchants Bank cleverly tied its brand closely toThrough cooperation with high-end golf clubs, CMB’s brand concept of focusing on quality and pursuing excellence is passed on to customers. Further enhance the brand’s influence in the high-end market.

In the course of cooperation, China Merchants Bank also actively participated in the planning and organization of golf club activities. Such as holding high-end customer golf invitational competition, golf cultural exchange activities.

To provide customers with more communication and interaction opportunities, to achieve the mutual benefit of financial services and golf.

The cooperation between finance and golf provides more sufficient commercial support and abundant resource guarantee for the development of golf.

Through the active participation and investment of financial institutions, the golf club has been able to improve its facilities. Introduce advanced management system and professional coaching team, and hold more high-quality events and training activities.

These measures have not only improved the service level and competitiveness of golf clubs. It also provides a better sports environment and learning exchange platform for golf lovers.

The introduction of exclusive rights and interests has reduced the cost and threshold for high-end people to participate in golf. It has attracted more high-end customers to participate in golf and improved the popularity of golf in high-end consumer groups.

At the same time, the brand power and customer resources of financial institutions also bring more attention and potential participants to golf. It has promoted the commercialization and professionalization of golf.

This partnership model also opens a new path for the deep integration of golf and financial services. It provides more possibilities for the diversified development of the golf industry in the future.

These successful cross-border cooperative marketing cases fully illustrate. Through precise positioning of cooperation objects, innovative cooperation models, diversified marketing activities.

It can not only inject new vitality into golf and expand the market scale. It can also bring significant marketing effects to cooperative brands. Achieve the common development of both or more parties.

In the future market competition, cross-border cooperation will undoubtedly become an important trend in the development of the golf industry. To drive golf to a brighter future.

At a time full of opportunities and challenges. The cooperation between golf and other brands will continue to innovate and deepen.Bring more wonderful experience to consumers and create more value for industrial development.

FAQS

Advanced players can explore four or five-layer options to enhance their performance.

Beginners might find multi-layer balls harder to control, while more experienced golfers can benefit from the added complexity.

Additionally, wet conditions may call for balls that offer better traction and control.

Regular players may want to change balls every few rounds, while casual players can go longer.

Are you looking for

GOLF BALL？

Offers Suitable Golf For Wholesalers And Professionals

Hi. If you want to know about or purchase golf related products, please feel free to ask me any questions.

I hope you enjoy reading this blog post.